The roots for American heritage brand The Frye Company go as far down as 1863 as a company specialising in worker boots for labourers in Marlboro, Massachusetts. Well over a century later and with a flagship store in New York City, Frye have established themselves as a leader in the leather goods market.
With clean cut shoes, rugged boots and hard-wearing sneakers it's all about longevity with these pieces and the price-tags are cheaper than a lot designer gear that's out there. Their AW12 video campaign [below] was shot in Wyoming - mountains, lakes and leather boots - just perfect.
For further information and to shop online please visit - http://www.thefryecompany.com/
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