PQ Eyewear Designed by Ron Arad

PQ Eyewear - Promotional Video from HaDenough? Media on Vimeo.

When it comes to a brand, anything that pushes the boundaries of design grabs our attention and when it comes to eyewear - you know that it's going to be something special. That's precisely why we've been so taken with PQ Eyewear, the new brand of sunglasses and opticals designed by artist and architect Ron Arad. The Corbs line, visually the most extrovert, are also the most innovative constructed from sintered nylon [second image] and injection moulded nylon [third image]. 

The A-Frames - featured in the rest of the images - are certainly our favourites for their ultimately slick and masculine appeal. The range features pieces made from acetate and titanium and nickel silver alloy hinges that give some of the slighter frames a surprisingly robust structure - not to mention that they are just so damn cool. Each frame pays homage to London with names such as Ealing Broadway [title image] and Bethnal Green [final image] - still in city fever after the Olympic Games. Our ultimate favourites are definitely the Ealing Broadway but we're loosening our purse strings to accommodate the €700 retail price. 

For further information please visit - http://pq-eyewear.com/

To shop online please visit - http://www.colette.fr/

CREDITS

Models | Joshua @ FM Agency - http://www.fmmodelagency.com/
Elliot @ Select Model Management - http://www.selectmodel.com

Photography | Jeff Boudreau - http://www.jeffboudreau.co.uk/

Art Direction | Mark Cullum - http://www.a-la-male.com/

Videography | Alex Dellow & Harry Davies @ HaDenough? Media - http://www.hadenoughmedia.com/

Grooming | Alice Dawson Whale - http://www.alicedawsonwhale.com/