Bosideng Debuts European Flagship Store in London

Right before the buzz of the London 2012 Olympics started, Chinese Heritage brand Bosideng opened it's European doors for the first time in London with an Autumn/Winter collection featuring slick tailoring and a touch of classic British styling. A real sense of heritage sport is shown with tweed coats, padded gilets and quilted jackets, whilst the campaign [pictured above] really shows off the wild outdoor references. 

The store itself - on South Molton Street - is reminiscent of New York's Flatiron building but with a thoroughly modern look. The bold red exterior sits well with the contrasting interior that has nods to traditional Chinese architecture. Fuse that with the traditional English tailoring and you've got quite the melting pot of style. 

Also above is our selection of key pieces from the current Autumn/Winter collection that really demonstrates Bosideng's somewhat loud but very sophisticated clothing. We're certainly keen to see what the brand have in store for us next season too . . .

For further information please visit - http://www.bosidenglondon.com/

London Store | 28 South Molton Street, London. W1.