High-street staple Tie Rack have released their brand new campaign in collaboration with fashion illustrator Jacqueline Bissett alongside some super sharp pieces for the AW12 season. With the introduction of new accessories including tie clips [available in metals including silver and platinum] and a new creative campaign, the brand are showing us a much slicker profile than we're used to.
Tie Rack has always been seen as the one-stop shop for sartorial accessories and we felt that we just had to get involved somehow. See our behind-the-scenes look at the new campaign and collections available in-store now:
A word from Tie Rack's Head of Marketing - Keata Murray:
"I was ecstatic to secure leading fashion illustrator Jacqueline Bissett to create our campaign for Autumn/Winter 2012.
The collaboration will see her illustrate 24 watercolour images, used mainly as window posters featuring 4 characters. Two for our main range aptly name Isabelle and Tom and two for our premium collection Black Label named Charlotte and Hugo. Using subtle autumnal tones the imagery has a vintage, classic feel where our hero accessories have been photographed and superimposed onto the illustrations. This new style reflects our brand essence, honed over the last 30 years, to provide design led, quality driven accessories which always deliver value and evokes our fantastic new strap line (also launching for the 1st time this season) ‘The Perfect Finish’.
We really believe we’ll get a reaction from this collaboration and look forward to developing it even further."
The current campaign [pictured top] is quite minimal but we'll see an injection of colour by the end of September with the updated look for Autumn - featuring hats, scarves and illustrations of foliage and bare trees. We'll be sure to reveal the Christmas campaign when it's a bit more appropriate - we're still lapping up the heat over here.
For further information and to shop online please visit - http://www.tie-rack.co.uk/
Be sure to check out the Black Label collection too - http://www.tie-rack.co.uk/black_label
The current campaign [pictured top] is quite minimal but we'll see an injection of colour by the end of September with the updated look for Autumn - featuring hats, scarves and illustrations of foliage and bare trees. We'll be sure to reveal the Christmas campaign when it's a bit more appropriate - we're still lapping up the heat over here.
For further information and to shop online please visit - http://www.tie-rack.co.uk/
Be sure to check out the Black Label collection too - http://www.tie-rack.co.uk/black_label
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